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Cho Joins SPC in Marketing

Jacquelyn Cho has joined Sorbent Products Company (SPC) as director of marketing.

SPC manufactures products for absorbing oil spills, such as floating booms for marine spills and absorbent mats for industrial applications.

A graduate of Rutgers University and the School of Business of New Brunswick, New Jersey, Cho has developed her skills in the marketing departments of international companies, most recently with Belgium-based Kipling North America, which produces travel bags and accessories, and for which Cho worked as product manager, providing brand positioning and the execution of strategic sales forecasts.

She has begun to develop marketing strategies for several new lines of SPC products, which will be announced this summer.

Michael P. Hobin, company president, said “Jacquelyn Cho will further our efforts to effectively communicate our continuous research and development, as well as constant introductions of new products and improvements to existing products to the marketplace. We are pleased to have such a seasoned professional to accomplish this,” he said.

Mark Johnson, vice president of Sales and Marketing at SPC said “I’m looking forward to working with Ms. Cho. Her addition further emphasizes our commitment to customer satisfaction and positive communication about marketplace needs.”

Sorbent Products Company began in 1977 and since then the company’s rapid and focused expansion in the industrial sector has made the company an international leader in the sorbent market. The company celebrates its 25th anniversary this year.

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